Custom Values
Turn your sector-specific questions into
metrics teams can actually use
Through detail ratings, the dashboard exposes active and inactive categories, average score per value, top performers, and improvement areas. This is the analytics layer that adapts to your business, not the other way around.
Active / inactive
categories tracked separately
0-5
average score for each custom value
1 gap
instant difference between best and weakest area
Detail ratings
Specific categories, score per value, and internal benchmarks
Active and inactive categories separated clearly
Average rating and total ratings for each value
Top performer, weak area, and rating-gap insight
Metric structure
Every sector can read what really matters
Configurable categories
Detail ratings rely on a dynamic set of categories or questions, allowing merchants to monitor what matters for their vertical instead of accepting one-size-fits-all KPIs.
Active vs. inactive separation
The dashboard cleanly separates active and inactive categories, preserving history while keeping the current analysis readable and operational.
Instant performance badges
Each category receives an average score and a qualitative badge such as excellent, very good, or needs improvement to make interpretation easier beyond the analytics team.
Category comparison
See immediately what performs best and what needs work
DetailRatingsChart ranks active categories by score, highlights the strongest and weakest performers, and creates a practical internal benchmark for quality improvement.
Score-ranked bar chart
Active categories are ordered from highest to lowest score with color logic tied to performance quality, making the ranking easy to read at a glance.
Share of all ratings
Beyond averages, each custom value shows how many ratings compose the score and what share it represents of total responses, protecting teams from overreacting to low-volume data.
Top performer and rating gap
The insight layer identifies the best category, the main improvement area, and the gap between the two, creating a simple benchmark for roadmap prioritization.
Trends over time
Custom metrics matter most when they connect to trends and comparisons
Consistent time filtering
The same DashboardFilters logic—date ranges, quick ranges, and comparison periods—can be used to read custom metrics across comparable time windows.
Connected to the wider dashboard
Custom values do not live in isolation. They make more sense when read alongside rating distribution, response stats, comparison stats, and product-review analytics.
More relevant vertical intelligence
Once you measure the parameters specific to your sector, the dashboard stops being descriptive only and becomes a prioritization tool for quality and competitive differentiation.
See also
Related features that work together to grow your eCommerce.
Start today
Ready to grow
your eCommerce?
Merchants using certified reviews convert on average 15% more.