About us
We work to grow
Italian eCommerce
An innovative and reliable ecosystem that gives consumers a voice and guarantees growth, visibility and credibility to small and medium eCommerce.
Our mission
The go-to guide for safe online shopping
We are an innovative and reliable ecosystem that gives consumers a voice and guarantees growth, visibility and credibility to small and medium eCommerce.
Our vision
Bringing safety, sustainability and quality to the online commerce ecosystem
We help people find the products they want from deserving online businesses, helping them stand out and thrive on the web.
8,000+
Registered eCommerce
15M+
Products on search engine
10+
Years of experience
€610k
Investment raised
Our values
What we believe in
Five core principles guide every decision and every feature of our platform.
Safety
We guarantee a safe online shopping experience through verified reviews that guide towards the best choice.
Sustainability
We promote a sustainable online commerce model, empowering small and medium Italian businesses.
Quality
We showcase niche products and services, celebrating Made in Italy excellence from north to south.
Reliability
Every review is verified. Every data point is transparent. Every service is designed to build real trust.
Growth
Our growth happens alongside the small and medium eCommerce we support with ever-evolving services.
The team
The people behind eShoppingAdvisor
A team with complementary skills, united by the mission to grow Italian eCommerce.
Andrea Carboni
CEO & Co-founder
Creator of eShoppingAdvisor in 2013, he leads business strategy and development with an innovation-driven vision for the eCommerce sector.
Andrea Ghiani
CFO & Co-founder
Entrepreneur and co-founder, he manages finances and strategic partnerships that have grown ESA to over 8,000 eCommerce stores.
Carlo Pala
CTO
Responsible for the platform's technology architecture, he leads the development team in building scalable, high-performance solutions.
Our story
From 2013 to today
A journey of constant innovation, from the first prototype to a platform with over 8,000 eCommerce.
The idea
Andrea Carboni had the insight: "We need a TripAdvisor for online shopping!" — an independent portal to compare eCommerce stores.
The partnership
Andrea shared the idea with entrepreneur friend Andrea Ghiani, who was immediately on board. Together they started the adventure.
Team & company
The team was assembled and in April the innovative startup World Advisor Srl was founded.
Launch v1.0
The first version 1.0 of eShoppingAdvisor was launched and presented to the public.
Acceleration
Sardegna Ricerche supported the project with €90,000. Participation in the LuissEnlabs program by LVenture Group.
Exponential growth
Over 2,500 eCommerce chose ESA. Product search engine launched with 15M products. CDP Venture Capital round of €500k.
8,000+ eCommerce
Around 8,000 eCommerce use our services, accelerating their business with certified reviews.
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Ready to grow
your eCommerce?
Merchants using certified reviews convert on average 15% more.