Public Storefront
Turn your profile into a
page that builds trust and conversion
The eShoppingAdvisor public storefront is more than a review page: it combines ESA score, AI summary, filters, security, coupons, media, and merchant data so visitors can understand immediately why they should buy from you.
4 areas
shop reviews, products, coupons, and security
2 CTAs
write review and visit shop
100%
public content built for trust
Store showcase
Shop identity, ESA score, and trust CTAs above the fold
Primary CTA
Write a review
Secondary CTA
Visit shop / View products
AI summary
AIAn AI-generated summary distills recurring themes and highlights what customers truly praise or criticize.
Trust layer
More than a reviews page, a public summary of your reputation
AI review summary
In B2C, the Review Summary Card turns hundreds of reviews into a readable summary with keywords and recurring themes, so visitors understand the store’s strengths immediately.
ESA score, badges, and certifications
Star ratings, average score, badges, and certifications such as eCommerceSicuro and AICEL make the trust layer immediate and visible without requiring users to read everything.
Technical security rating
A dedicated security tab shows a 0–100 score with real technical parameters—something that differentiates the storefront from a simple reviews page.
Navigable content
Tabbed navigation to guide discovery and conversion
In the real product, the storefront is organized by intent: shop reviews, product reviews, coupons, and security. Each block helps users validate trust from a different angle.
Shop and product reviews
Reviews can be separated between store and product feedback, with visibility depending on the plan and progressive listing for deeper exploration.
Filters, rating bar, and search
Users can filter by rating, period, or keyword. The rating progress bar becomes a fast entry point to only the most relevant feedback.
Coupons as a commercial tab
If the merchant has active offers, the storefront exposes them as a dedicated tab—turning the trust page into a conversion and repeat-purchase surface too.
Filters and preferences
How the storefront makes review browsing more useful for visitors
Merchant preference
The storefront also respects the merchant’s default review ordering preference, so the first impression of feedback stays aligned with brand strategy.
Merchant transparency
Business info, media, and payments to reduce purchase friction
Business and contact details
Email, customer support, business name, address, and country are exposed in the info card to create operational transparency and reassure buyers.
Visible payment methods
The sidebar makes accepted payment methods visible—a small detail that helps reduce hesitation before the click to the merchant site.
Media gallery and visual showcase
Images, videos, and visual assets enrich the storefront and turn it from a review list into a fuller merchant presentation.
See also
Related features that work together to grow your eCommerce.
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Merchants using certified reviews convert on average 15% more.