About Us
The story and mission of eShoppingAdvisor
The Italian guide to safe online shopping
eShoppingAdvisor was founded with a clear goal: to make online shopping safe and transparent for all Italian consumers. We are the reference point for those who want to shop online consciously, discovering trustworthy Italian eCommerce stores beyond the major international platforms.
Numbers that define us
Our values
Transparency
Every rating is calculated in a clear and verifiable way. No opaque algorithms, no favouritism towards those who pay more.
Authenticity
Only real reviews from verified buyers. Our anti-fraud system guarantees the integrity of every published review.
Independence
We are an independent platform, not owned by any eCommerce store. Our ratings are free from conflicts of interest.
Supporting SMEs
We believe in Italian commerce. We help small and medium-sized businesses gain visibility and build their digital reputation.
Our story
Founded in 2015, eShoppingAdvisor has become the leading Italian reference for eCommerce reviews. Over the years we have built the largest database of reviewed Italian online shops, developed advanced anti-fraud technologies, and created a community of conscious consumers. Our mission is to support the Italian digital economy by connecting consumers and entrepreneurs in a transparent and reliable way.